As We Age.

As we age, collagen and elastin decline, leading to wrinkles, loss of firmness, and dryness. Slower cell turnover dulls the skin, while sun exposure and pollution accelerate aging. However, using vitamin C serums, botanical-rich creams, nourishing oils, and gentle cleansers can help maintain a youthful, radiant complexion.

Twenties.

Peak Skin Health & Prevention Phase

What Happens?

  • Collagen & elastin are at peak levels, keeping skin firm and plump.
  • Hydration is optimal, with a strong lipid barrier preventing moisture loss.
  • Cell turnover is fast (~28 days), maintaining smooth skin.
  • Minimal wrinkles, but sun damage starts accumulating.

Common Skin Issues:

  • Hormonal acne due to stress and fluctuations.
  • Early sun damage leading to premature aging.
  • Enlarged pores and excess oil production.

Best Skincare Practices:

Thirties.

First Signs of Aging Appear

What Happens?

  • Collagen production declines (~1% per year).
  • Cell turnover slows (~40 days), leading to dullness.
  • Hyaluronic acid and oil production decrease.

Common Skin Issues:

  • Fine lines around the eyes and mouth.
  • Hyperpigmentation and dark spots from sun exposure.
  • Dull skin and rough texture due to slower renewal.

Best Skincare Practices:

Forties.

Deeper Wrinkles & Loss of Firmness

What Happens?

  • Rapid decline in collagen & elastin.
  • Fat loss in the face leads to hollowing.
  • Skin becomes drier and more sensitive.

Common Skin Issues:

  • Deeper wrinkles and expression lines.
  • Skin thinning and increased sensitivity.
  • Uneven skin tone and stubborn sunspots.

Best Skincare Practices:

Fifty+.

Menopause & Accelerated Aging

What Happens?

  • Estrogen decline causes rapid collagen loss.
  • Skin becomes significantly drier and thinner.
  • Pronounced sagging and loss of elasticity.

Common Skin Issues:

  • Severe dryness and increased sensitivity.
  • Deep wrinkles and hollowed cheeks.
  • Slower wound healing and redness.

Best Skincare Practices:

  • Vitamin C Serum (Layer Under Face Cream): Fights dullness and strengthens skin.
  • Rich Face Cream (Argan Oil, Meadowfoam Oil & Ceramides): Provides intense hydration.
  • Gentle Retinol : Supports collagen without irritation.
  • Facial Cleanser (Chamomile & Organic Rice Extract): Cleanses without stripping oils.

Age Well.

A simple solution, formulated for the Ages.

Products.

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